Ford Named Best Overall Truck Brand in 2015 Kelley Blue Book Brand Image Awards

DEARBORN, Mich., April 1, 2015 – Ford claims Best Overall Truck Brand in the 2015 Kelley Blue Book Brand Image Awards – the latest accolade for the brand that introduced the toughest, smartest, most capable and efficient F-150 ever. This is the second consecutive year and the sixth time in seven years Ford has captured the award. Along with the all-new 2015 F-150, truck shoppers’ favorable perceptions of Ford Super Duty F-250 and F-350 helped Ford clinch the award. Read more details at http://mediaroom.kbb.com/2015-04-01-Kelley-Blue-Book-Announces-2015-Brand-Image-Award-Winners.

The 2015 Ford F-150, its groundbreaking technology and the engineering team behind it have won the following awards and accolades:

    2015 North American Truck/Utility of the Year
    2015 Motor Trend Truck Trend Pickup Truck of the Year
    Automobile Journalists Association of Canada Utility Vehicle of the Year
    Automobile Journalists Association of Canada Pickup Truck of the Year
    Detroit News 2015 Vehicle of the Year
    Kelley Blue Book Best Buy Truck
    Kelley Blue Book Best Buy Overall
    Popular Science Automotive Grand Award Winner Best of What’s New
    2015 MotorWeek Best Pickup Truck
    Texas Auto Writers Association Truck of Texas
    Texas Auto Writers Association Luxury Pickup Truck
    Texas Auto Writers Association Full-Size Pickup Truck
    Texas Auto Writers Association Best Technology Feature
    Detroit Free Press Truck of the Year
    New England Motor Press Association Yankee Cup
    Automotive Fleet Magazine 2014 Fleet Truck of the Year
    Motor Press Guild 2014 Innovation Vehicle of the Year Over $30K
    AutoGuide 2015 Reader's Choice Truck of the Year
    New Car Test Drive 2015 Truck of the Year
    Ruedas ESPN Best Full-Size Pickup Truck
    2015 Detroit News Reader’s Choice NAIAS Awards Most Innovative
    Automotive Science Group
    - 2015 Best All-Around Performance Award Winner
    - Best Full-Size Truck of 2015
    - Smallest Carbon Footprint
    Urban Wheel Award for Urban Truck of the Year
    Green Car Technology Award
    Edmunds.com 2015 Most Popular Awards – Large Truck category
    Detroit Free Press Automotive Leadership Award – Engineering and Technology category
    Greater Atlanta Automobile Media Association Best Pickup/SUV

2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.