Thursday, December 31, 2015

Consumers Hopeful Despite Challenges, Increasingly Driven To Make The World A Better Place, Ford Trend Report Shows

  • Despite recent challenges, including the refugee crisis, terrorism and unexpected downfalls of once-beloved icons, consumers are exhibiting a heightened sense of determination to make the world a better place in 2016 and beyond
  • Consumers are moving past frustration and resignation – shifting to hope and optimism – because of a renewed sense of inspiration and ingenuity, thanks largely to social media
  • New research reveals a growing determination among consumers to become more collaborative, and to leverage technology and sustainability to achieve freedom of travel, and the option to decide where they live, work and play
Click here to download the full report (PDF)
DEARBORN, Mich., Dec. 28, 2015 – In a world of constant and dramatic change, new insights from Ford’s Looking Further with Ford 2016 trend report reveal a renewed sense of inspiration and ingenuity among consumers striving for a better quality of life in the New Year – motivated more than ever to make the world a better place.

Despite an underlying sense of disillusionment, consumers are more inspired to defy the odds and use innovation to embrace new platforms for change. Through the trends Ford has identified for 2016, the company is exploring how technology, sustainability and collaboration are being leveraged so that it can help create solutions to improve how consumers live, work, and even travel in the future.

“In our four years of researching and compiling consumer trends, never have we seen optimism, resilience and self-reliance figure so prominently,” said Sheryl Connelly, Ford global trend and futuring manager. “It gives us hope for what the future holds, and we see that same creativity and enterprising spirit driving innovation in every part of our business at Ford.”

Key consumer findings
Changing views on health, consumption, transportation and work models are upending traditional ways of thinking, with innovation and technology rapidly ascending to transform culture and consumer behavior. Among the findings:
  • Globally, more than half of Millennials agree that standing out is more important than fitting in – revealing an increased focus on self-reliance and purposefulness
  • Consumers are eager to spread good news and are more likely to share positive stories on social media
  • Members of an expanding aging population are proactively seeking to prolong their quality of life and personal freedoms
  • While innovation is driving new ways to enhance quality of life, demands for connectivity and time are increasing, resulting in a society that is always on-call
  • Efficiency and utility are the hallmarks for how we are now living and consuming. With Americans spending nearly five hours per day on their mobile phone, consumers are looking for ways to be less mind-full and more mindful, living smarter and pushing to get greater use out of fewer things
What’s trending for 2016
Ford’s report is a blueprint for understanding how these 10 trends are expected to influence consumers and brands for 2016 and beyond:
  1. Embracing Heroes: Where goodwill is faltering among established leadership, it’s gaining with communities and individuals who are rethinking what it means to be a good citizen, neighbor and person. Everyday heroes are stepping up to the plate, and they’re inspiring others to do the same.
  2. Swiss Army Life: A rising emphasis on self-reliance has created an ethos of purposefulness and utility. Better living today is not about having more things – it’s about living smarter by pushing to get greater use out of fewer things.
  3. Time Poverty: “So much to do, so little time” has always been one of life’s conundrums. Yet with greater connectivity, we’re increasingly on-call, and time proves more elusive than ever.
  4. EZ Life, Brought to You by the Connected Concierge: With growing support from artificial intelligence, the rise of full-service technology allows for outsourcing more responsibilities to innovative consumer features that learn and adapt to our needs – expanding our sense of hope and possibilities for better living.
  5. Mindful Goes Mainstream: Two-thirds of consumers across the globe say mindfulness is not a fad. As our lives become increasingly complicated and demanding, the way forward many people are embracing is to be less mind-full and more mindful – giving ourselves time and space to breathe, reflect and regroup.
  6. In Awe of Aging: As people live longer, healthier lives, the notion of aging is being redefined. Shifts in health care, nutrition and medical science are driving today’s seniors to reject long-held stereotypes of what it means to be elderly.
  7. Fit for Misfits: Today, one size fits nobody, and connections between mainstream brands and consumers are taking a back seat to unique, more personalized and meaningful ties.
  8. Waste Not, Want Not: In a high-consumption society, innovators are getting creative with extracting value from stuff nobody wants. This sustainability trend promises to push the boundaries of people’s imagination and resourcefulness.
  9. Buying into the Flexible Economy: Once exclusively the turf of creatives, freelancing is becoming increasingly normalized – and it’s upending how we produce and consume goods and services.
  10. Retail Revolution: Retail is no longer simply about product, it’s about experience; retailers are finding new ways to forge meaningful connections with consumers.
Insights driving Ford
The trends highlighted in this fourth annual report go beyond the auto industry to help Ford comprehend what’s happening globally in social, technological, economic, environmental and political arenas. These insights drive every aspect of the company’s business – overall strategy, development of future products and services, and the customer purchase and ownership experience – helping Ford create innovative mobility solutions that address consumers’ rapidly changing needs.

The trends point to a heightened focus on mobility as a means to help develop new ways to address the complexities of urban transportation, global gridlock and increased connectivity among consumers. Nearly 75 percent of adults worldwide say greater mobility is important for global stability. Ford echoes this view, and is dedicated to using technology, sustainability and collaborative approaches to make the world a better place.

“There’s no escaping the impact the rapid pace of technology has on culture,” said Connelly. “What’s fascinating to watch is how companies like Ford adapt and innovate at this pace. These insights help us to create products and services that not only exceed today’s expectations, they provide innovative ways of looking at how to tackle challenging situations of tomorrow.”

Through consumer-centric innovation, Ford is playing a pivotal role in championing mobility by creating smart vehicle networks and embracing changing models of ownership and consumption that favor greater access for all. Ford Smart Mobility is the company’s plan to take connectivity, mobility, autonomous vehicle technology, the customer experience, and data and analytics to the next level. Its efforts will ultimately deliver safer, more convenient and efficient methods of addressing global transportation challenges.

For more on the Looking Further with Ford 2016 trend report, please visit www.fordtrends.com








About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 197,000 employees and 67 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.

Tuesday, December 29, 2015

Van Lift Application with Full Door Seal Kit by Dhollandia



Dhollandia offers a van lift option that allows removal of existing van doors. This saves weight and offers the flexibility of a cantilever with a full door seal kit. Contact Dhollandia (855) 856-8225 or local distributor for more information.

By  Coleman Lidie
Business Development Manager at Dhollandia Liftgates



Thursday, December 24, 2015

The Annual Victoria, BC Christmas Truck Parade



http://www.1-vctoria-real-estate.com Victoria Annual Xmas light Truck Parade to raise food for the local food banks in Victoria BC.MERRY CHRISTMAS Copyright © 2008 By Fred Carver All Rights Reserved.http://www.1-victoria-real-estate.com

Tuesday, December 22, 2015

How to set up a green fleet action plan with low-cost resources

Sustainability and putting green fleet policies into practice is an integral part of the global environmental solution; something that is now a legal requirement often regulated by new provisions. But there are also ancillary benefits:  companies project a better image if they are more eco-friendly as well as saving a great deal on fleet costs.

You might think it takes a huge amount of effort and a big budget to set up a green fleet action plan and get vehicles and staff more eco-friendly, but it is not really the case. There are some actions you can actually take without ruining yourself or spending large amounts of money, which can still bring great results.

Want to know more?

Let’s get started with our green fleet action plan!



#1 - Enjoy the benefits of GPS tracking

If you use a tracking system connected with software able to generate reports, you will gain insight into the driving style of your team, especially with regards to non-green practices that can influence the amount of emissions of your vehicles.

#2 - Reduce the use of your vehicles

You might think this literally means “downtime”, but it actually means optimising routes, making the most out of journeys and eliminating vehicle misuse—another simple way of making your fleet greener.

#3 - Avoid high environmental impact practices

Idling, dangerous driving practices and inefficiencies have to be removed—the less fuel you use, the less CO2 there will be in the atmosphere.

#4 - Do not overload your vehicles

It has to be clear for all drivers that they should only be transporting what is suitable according to their vehicle class, i.e., one vehicle to convey heavy goods and another for light commercial goods. This is not just for reasons of safety and fuel efficiency, but also to adopt the eco-driving ethic.

#5 - Let the fleet manager choose routes

With an adequate system at their disposal which can generate data from vehicles, the fleet manager will be able to choose routes that are greener and require less fuel than others. Feedback from drivers can also be essential, but the route has to be established with consideration to the data.

#6 - Ensure tyres have the correct pressure

Simple, but often forgotten… make sure vehicles have the correct tyre pressure.

Source: http://www.transpoco.com/blog/how-to-set-up-a-green-fleet-action-plan-with-low-cost-resources

by Eleonora Malacarne on Dec 11, 2015

Sunday, December 20, 2015

Ford Accelerates Expansion of Electrified Vehicle Battery Research and Development, Benefiting Customers Worldwide


  • Ford is expanding its global battery research and development footprint for electrified vehicles this year, adding research and engineering capabilities in Europe and Asia to take advantage of new market opportunities

  • The company has invested in a world-class battery research and development facility at the University of Michigan to accelerate advanced battery research and development

  • Ford is the top seller of plug-in hybrid vehicles and second in total sales of  electrified vehicles in America and has recently expanded its offerings in growing markets, including China, Taiwan and Korea


DEARBORN, MICH., Dec. 10, 2015 – Ford is expanding its electrified vehicles research and development program in Europe and Asia this year, creating a “hub and spoke” system that allows the global team to further accelerate battery technology and take advantage of market-specific opportunities.
The global expansion also allows Ford’s Electrified Powertrain Engineering teams to share common technologies and test batteries virtually, in real time, to develop new technology faster while reducing the need for costly prototypes.

Ford – the top seller of plug-in hybrid vehicles and second largest electrified vehicle seller in the U.S. – continues investing in electrified vehicle technology, research and development teams.
This year, for instance, Ford expanded its Electrified Powertrain Engineering (EPE) program in Dearborn to focus on developing new and innovative technologies for electrified vehicles by hiring more than 120 additional electrified vehicle engineers and moving the EPE team into its own dedicated facility, Ford Engineering Laboratory.

The expanded engineering capabilities enabled by the Ford Engineering Laboratory allow the team to control a network of world class facilities in China, England, Germany, and the U.S. Through this network, the EPE team will take advantage of globally connected technologies to develop lighter and more durable EV batteries.

Ford also is expanding in China and Europe to accelerate battery technology research and development for new markets. By using an innovative hardware and software system called HIL, or Hardware-in-the-Loop, the global team can test battery technology and control system hardware in a virtual environment to simulate how batteries and control modules would behave in different – often punishing – environments in any part of the world.

Testing of batteries across a range of temperatures and charge/discharge cycling conditions is important for determining how quickly a battery could degrade in different parts of the world.
The global Ford team has used temperature testing extensively for more than a decade as part of its production battery design and validation process. Through testing, Ford has been able to develop more durable batteries that can survive extreme cold and hot temperatures.

“Batteries are the life force of any EV, and we have been committed to growing our leadership in battery research and development for more than 15 years,” said Kevin Layden, director, Ford Electrification Programs. “Battery technology has evolved rapidly since we launched our first volume electrified product, the Ford Escape Hybrid, in 2004, and we look forward to developing even better vehicle battery technology for our customers.”

The company recently expanded its offerings in growing markets, including Taiwan and Korea, where the company offers the Mondeo Hybrid. Ford also announced it is bringing the C-MAX Energi Plug-In Hybrid and the Mondeo Hybrid to China.

University of Michigan Battery Lab
In October, Ford, the University of Michigan and the Michigan Economic Development Corporation announced a new $9 million battery lab at the University of Michigan that is helping the company develop batteries that are smaller, lighter and less expensive to produce.
The state-of-the-art, small-scale manufacturing facility uses the latest battery development and research technologies to replicate the performance of full-scale production batteries, allowing for faster implementation in future production vehicles.

“The Battery Lab gives us an opportunity to test hundreds of chemistries and cell designs that can then be translated into the production line,” said Ted Miller, senior manager of energy storage strategy and Research. “This is truly a world-class environment for Ford to develop and test industry-leading battery technology.”








About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 197,000 employees and 67 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.

Friday, December 18, 2015

Altec | Bodies Since 1929



ltec has been building truck bodies for more than 85 years and offers the most innovative and dependable bodies in the industry. Altec bodies are built using advanced engineering, technology and state-of-the-art manufacturing processes. And, unlike the competition, Altec Bodies can be designed to your exact specifications. Because we offer all three industry materials: aluminum, fiberglass and steel, we don’t have a bias. Whether it’s lightweight, cost-efficient or corrosion-resistant, Altec offers and recommends the best material to fit your needs. Altec also provides body only mounts.

Wednesday, December 16, 2015

Nor-Cal Vans and Ford Transit Make It Easy To Move People Around



David Harvey or Nor-Cal Vans shows off the comfort and luxury of the interior of a new Ford Transit Passenger Van with some conversions for convenience by Nor-Cal Vans, such as a bus-style door to make entry and exit a breeze.

This unit is perfect for use by large businesses who have campuses and need to transport small groups from one venue to another, or livery companies, shuttle bus buyers, resort and hotels, and hundreds of other uses where there is a need to move people around in a vehicle. This unit is so much less expensive than going with the typical cutaway chassis and shuttle bus style body mounted to it. This is mostly a Ford product that has been only lightly modified to make it more useful in these market segments.

See more at http://www.NorCalVans.com

Monday, December 14, 2015

All-New Ford F-Series Super Duty Brings $1.3 Billion Investment, 2,000 New Jobs to Kentucky Truck Plant



  •     Kentucky Truck Plant creates jobs and makes investment to help support production of the all-new F-Series Super Duty – the toughest, smartest, most capable Super Duty truck lineup ever
  •     $1.3 billion investment supports an all-new body shop, facility upgrades and retooling to build the new truck
  •     Ford has invested more than $1.5 billion in the commonwealth of Kentucky and the city of Louisville since 2014
LOUISVILLE, Ky.,-  Ford Motor Company, America’s truck leader, will create 2,000 new jobs and invest $1.3 billion in its Kentucky Truck Plant to support the launch of the all-new 2017 Ford F-Series Super Duty truck – the toughest, smartest, most capable Super Duty truck lineup ever.

Ford is investing $1.3 billion for an all-new body shop, facility upgrades and retooling to build the new aluminum-bodied Super Duty truck at Kentucky Truck Plant. Add to that the $80 million invested in 2014 to meet growing customer demand for Super Duty trucks and $129 million to support Lincoln MKC production at Louisville Assembly Plant, and Ford has invested more than $1.5 billion in the commonwealth of Kentucky and the city of Louisville in the past two years.

“With the introduction of the all-new Ford Super Duty, America’s best-selling heavy-duty pickup, we expect to continue growing our truck leadership,” said Joe Hinrichs, Ford president of The Americas. “Through this investment, we are continuing to show our commitment to Kentucky and the city of Louisville, as well as bringing to customers industry-leading trucks to help them take care of business and earn a living.”

Kentucky Truck Plant
Kentucky Truck Plant produces F-250, F-350, F-450 and F-550 Super Duty pickups and chassis cabs, as well as Ford Expedition and Lincoln Navigator. The plant has produced more than 5 million Ford F-Series Super Duty trucks since it was introduced in 1999.

“Adding new jobs and more investment at Kentucky Truck Plant not only secures a solid foundation for our UAW members, but also strengthens the communities in which they live, work and play,” said Jimmy Settles, UAW vice president, National Ford Department. “Such success highlights our members’ hard work and dedication to building world-class, quality vehicles like the Super Duty.”

Ford began manufacturing vehicles in Kentucky in 1913 with 11 employees. Kentucky Truck Plant, which opened in 1969, covers 6 million square feet and employs close to 4,400 people.

“This tremendous investment and commitment to new job creation reconfirms the strength of a more than century-long relationship between Kentucky and Ford Motor Company,” said Kentucky Gov. Steve Beshear. “We wholeheartedly appreciate Ford’s continued confidence in the commonwealth’s work force and pro-business environment, and we look forward to expanding our relationship in the future.”

Ford 2017 F-Series Super Duty
The all-new 2017 F-Series Super Duty pickup and chassis cab lineup is the toughest, smartest and most capable ever.
  •     Toughest: The all-new, high-strength steel frame; segment-first, high-strength, military-grade, aluminum-alloy body; and stronger axles, springs and suspension create the only Built Ford Tough heavy-duty truck lineup that works as hard as Super Duty customers
  •     Smartest: Sixteen class-exclusive new features and up to seven cameras make Super Duty the ultimate tow vehicle; adaptive steering technology makes maneuvering easier
  •     Most capable: Ford-engineered, Ford-built gasoline and diesel engines and transmissions power the all-new Super Duty lineup that tows and hauls more than ever
Super Duty underpins Ford’s commitment to continuously provide advanced powertrains and innovative technologies that answer customer demands. Ford Trucks offer power, toughness and durability, making Ford the top-selling truck brand.

There are five models in the Super Duty lineup: XL, XLT, Lariat, King Ranch and Platinum. The all-new Super Duty will be built at Kentucky Truck Plant and goes on sale late next year.
About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 197,000 employees and 67 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.

Saturday, December 12, 2015

Service Body & Custom Service Body Features by Highway Products Inc.



Highway Products service bodies transform the functionality and form of your truck into a professional work vehicle capable of incredible storage and accessibility, extending your capacity and capability far beyond that of a standard truck bed. Service bodies and Custom Service Bodies are available for all make and models, and built for your unique needs, radically increasing your productivity and the quality of your work, all with a Lifetime Guarantee.

Thursday, December 10, 2015

From Salt Spreaders to ATV Platforms: Ford Tough Tests All-New Super Duty Cargo Boxes with Aftermarket Equipment


Ford engineers tough tested the high-strength, military-grade, aluminum-alloy cargo box of the all-new 2017 Ford F-Series Super Duty with popular aftermarket equipment, ranging from glass racks to salt spreaders to ATV carriers
  •     Testing was performed virtually using supercomputers to predict robustness and with maximum-loaded aftermarket equipment over some of the most extreme road surfaces available, from potholed durability courses to off-road terrain
  •     The all-new 2017 F-Series Super Duty is the toughest, smartest and most capable Super Duty ever, leveraging advanced materials to reduce weight and featuring all-new, segment-exclusive smart technology to help increase customer productivity, comfort and convenience
From virtual torture testing in supercomputers to purpose-built potholes, Ford has tough tested the all-new Super Duty – the toughest, smartest, most capable Super Duty ever – to make sure it’s ready for popular aftermarket cargo box equipment that ranges from glass racks to salt spreaders.

For the first time, the Super Duty body uses high-strength, military-grade, aluminum alloy, which is more dent- and ding-resistant than the outgoing steel cargo box and not subject to red rust corrosion.

The backbone of Super Duty is an all-new, fully boxed frame composed of more than 95 percent high-strength steel that is up to 24 times stiffer than the previous frame.

The new truck line also features heavier-duty four-wheel-drive components, driveline, axles and towing hardware than the current Super Duty.

Together, high-strength steel and high-strength aluminum alloy help reduce weight by up to 350 pounds. Ford is reinvesting additional weight savings everywhere it counts to give customers more towing and hauling capability than ever before.

“Ford Super Duty customers depend on their trucks to work hard every day across a variety of jobs,” said Kirk Leonard, vehicle integration engineer for Ford. “We drove prototype vehicles over the durability roads of the Ford Proving Grounds fitted with common aftermarket accessories to test the fitment and capability of our toughest pickup box ever.“

Before the first truck hit the roads at Ford’s Michigan Proving Grounds, plenty of upfront work was accomplished virtually using supercomputers to predict and engineer cargo box robustness.

“Our team of vehicle integration engineers worked together to develop a unique design approach with the Ford Truck Body Engineering team to drive optimized panel shape, added reinforcements and up-gauged materials into the pickup box – all of which were proved beneficial in our evaluation,” explained Leonard.

During the design of the new truck, Ford body structure engineers ran countless hours of supercomputer simulations with various aftermarket equipment examples to predict box load performance. The focus was to ensure the all-new 2017 Super Duty cargo box was as tough or tougher than previous models.

“Our modeling analysis enabled us to improve the structure and strength of the box in the design phase of the truck,” said John Comiez, Ford body structure engineer.

Throughout the evaluations on extreme durability roads and off-road terrain, and even after overloading select equipment, the new box design stood up to the abuse, run after run. Upon completing the challenge, the vehicles were examined in the lab by the team. No concerns were found in either the supporting structure or the mounting surfaces.

The all-new Super Duty will be built at Kentucky Truck Plant, and goes on sale late next year.
About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 197,000 employees and 67 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.

Tuesday, December 8, 2015

Interested in the future of alternative fuels? Attend the Green Truck Summit



During the Green Truck Summit, held in conjunction with The Work Truck Show® 2016, industry experts will provide insights and trends, as well as an overview of fuel and technology developments expected in the next few years.

New at the Green Truck Summit in 2016:

    Expanded curriculum uniting Green Truck Summit and Work Truck Show concurrent sessions
    Latest developments on Phase Two greenhouse gas regulations
    Presentation on economic benefits of commercial vehicle lightweighting

Learn more.

Join us March 1-3, 2016 at the Indiana Convention Center (Indianapolis, Indiana) for the Green Truck Summit.

register  |  hotel & travel  |  schedule of events  |  floor plan
Join NTEA today and save at The Work Truck Show
Not a member of NTEA and interested in attending the educational sessions? Join by Nov. 30, 2015 and receive one complimentary Conference & Trade Show package (up to a $299 value). Plus, get 15 months of membership for the price of only 12.

View more information or contact Luci Pfaff, NTEA senior member services manager, at luci@ntea.com or 248-479-8148.

Sunday, December 6, 2015

Five Ford Transit Connect Vans Donated to Help Feed those in Need, from FL to AZ



Ford is helping to ensure more people have enough to eat this holiday season by donating five Transit Connect cargo vans to organizations that provide hunger relief services.

Ford is helping to ensure more people have enough to eat this holiday season by donating five Transit Connect cargo vans to organizations that provide hunger relief services.

The groups in the Kansas City, Louisville, Miami, Phoenix and Dallas metropolitan areas will use the vans to pick up food, transport it to their facilities and deliver it to recipients.

Each Transit Connect van offers 103.9 cubic feet of cargo space and is capable of carrying 1,470 pounds, which equals more than 1,100 meals per vehicle per trip.

“The first step in creating a better world is helping to fulfill the most basic needs of our neighbors,” said Janet Lawson, director, Ford Motor Company Fund. “More than 48 million Americans live in fear of going hungry each day and these vehicles will deliver meals – not just during this season of giving but throughout the year.”

The program kicks off Dec. 7 with the donation of a Transit Connect to The Salvation Army of Kansas City. The organization last year served 497,590 meals through its corps community centers, social service centers and emergency feeding units – in addition to delivering more than 27,000 meals to homebound individuals. Earlier this year, Ford worked with The Salvation Army in Washington, D.C., to outfit a larger Transit van to serve as a mobile kitchen.

Ford will donate a second Transit Connect van to Dare to Care Food Bank in Louisville on Dec. 8. Dare to Care partners with more than 300 local social service agencies to distribute food – providing more than 16 million meals in the past year.

Source: Automotive World

Photo Source: J.D. Power

Friday, December 4, 2015

2017 Ford F-Series Super Duty: Detailed First Look



At the Texas State Fair, the all-new 2017 Ford F-Series Super Duty F-250, F-350, and F-450 trucks were unveiled. Get your detailed first look inside and out, engines, and features.

Auto news with a reality check! New car, truck, SUV and crossover test drives, reviews and news posted daily!

Wednesday, December 2, 2015

Ford F-150 Surprises Construction Workers with Massaging Seats



We surprised some of the hardest working guys in Michigan with the massaging seats now available on the Ford F-150. The new F-150 is more than the toughest, smartest and most capable F-150 ever. F-150 King Ranch, Platinum and Limited editions offer passenger convenience features rivaling high-end luxury vehicles, making F-150 versatile and exceptionally comfortable to drive. With a maximum tow rating of up to 12,200 pounds and the first-ever multi-contour massaging seats available for a full-size pickup, now you can work hard and reward yourself.