BAKFlip Hard Folding Tonneau Covers Demonstration

Charly Henley, Sales Manager for BAK Industries, discusses the advantages and features of the BAKFlip series of hard folding tonneau covers. More information: http://www.bakindustries.com


A Day In The Life With Bret, A Diesel Mechanic

Watch as Bret works from sun up to sun down out of his Knapheide PGND Gooseneck Body.

Spend a few minutes with Bret Duesterhaus, ace diesel mechanic and farmer, to see how his recent upgrade to a Knapheide PGND Gooseneck Body has taken his daily productivity to a new level.  Bret puts in long hours with little time to spare so he relies on his knowledge, tools, and work truck to get the job done and move on to the next.


Ford's Next Generation SuperDuty Goes Aluminum Too

We've known this was coming for a while but Ford made it official when Raj Nair, Ford's head of product development, announced to a group of current and potential investors that the next-generation Super Duty will also be adopting an aluminum body — just like the new F-150.

The Detroit News reported the announcement while automotive journalists are test-driving the 2015 F-150 in Texas.

Ford has not announced when the next Super Duty will debut, but given the fact our spy photographer have caught quite a few Super Dutys testing this past June, August and September, we're guessing the next truck could debut as a 2016 or 2017 model. Our spies even saw one burn to the ground.

Since all Super Dutys (which account for about half of all F-Series sales at a healthy profit margin) are currently produced at only one site — the Kentucky Truck Plant in Louisville — modifying it presents a problem. To prepare for the 2015 F-150, Ford shut down one plant for modification while still producing the half-ton at its other F-150 plant. Ford can't do that with the Super Dutys.

When the Kentucky plant is shut down for the eight to 10 weeks (and that might be an optimistic amount of time) to refit for the new Super Dutys, it will deliver a huge hit to Ford's bottom line. You can bet Chevrolet, GMC and Ram will be ready to take advantage of the changeover by offering special deals on heavy-duty models during Ford's plant shutdown. However, it wouldn't surprise us if Ford had some type of backup plan to produce Super Dutys somewhere else.

Cars.com image by Evan Sears; spy photo by Kent Sundling


Knapheide Service Body Product Training Video

This new video features the most up to date standard offerings found on Knapheide Service Bodies..   The videos feature a comprehensive overview of the features and end user benefits found on Service Bodies and KUV's.


Scelzi Flatbed Offers Lots of Options

We spotted this Scelzi Flatbed mounted on a Ford F350. It appears to be a steel bed with a 7/8" aluminum floor, side pockets and a  California Dock Bumper with Receiver Hitch. Notice the nice added detail of the full width expanded metal window opening and the the rounded top corners on the Headboard!

Standard Features
  •     Choice of 50-50 or One-Window Headboard
  •     1/2" Rope Hooks on each Cross Member
  •     Tail Plate with California Dock Bumper
  •     OEM Taillights, Seal Beam Clearance Light
  •     Stainless Steel Gas Bezel
  •     Tapered A.J. Bear Style Stake Pockets
  •     Choice of color Black or White
Optional Features Can be manufactured with any of the following:
  •     1-1/8" Hardwood or 7/8" Aluminum Floors - 16" Crossmember
  •     12 Gauge Diamond Plate or 10 Gauge Smooth Steelover 1/8" Plywood
  •     3/16" Solid Diamond Plate Bed
  •     3/16" Smooth Steel Available
Available for Scelzi and Western Flatbeds
  •     Underbody Tool Box
  •     Available in 24", 30", 36", 40", 48" and 60" long;
  •     18" high - 18" deep.
  •     Top Mounted Tool Box - Close Top
  •     Available in 72", 96" and 108" long;
  •     18" high - 18" deep.
  •     Top Mounted Tool Box - Open Top
  •     Available in 48", 72", 96" and 108" long;
  •     18" high - 18" deep.
Side Racks
  •     A.J. Bear style tapered polished stainless steel stakes with slats.
  •     Available in 12", 15", 18", 24", 36", 42", 48" heights.
  •     Other combinations of painted steel stakes or plywood, steel or aluminum siding can be ordered.
Optional Tie Down Rail



Into the Arctic | 2015 F-150 Truck | You Test: Episode #4

See what happens when the new 2015 F-150 tows at maximum payload over the Dempster Highway – a rough, desloate, 900-mile stretch of gravel road that goes through the Arctic Circle.


Transit 250 Standard Height Cargo Van

The new Transit cargo van comes in many different configurations including 150, 250, and 350. It also comes in standard height like this one, a medium height and taller model. The cargo space in this van is huge and openly useful. John Turic of Hansel Ford's Commercial Truck department gives us just a few of the highlights. See more at http://www.HanselWorkTrucks.com


The New Ford Transit In Three Heights

John Turic of Hansel Ford Commercial/Fleet Department gives us a quick tour of the different heights on the new Transit van. See more at http://www.HanselWorkTrucks.com


Scelzi Flatbed with Aluminum Slat Bed On Ford F450

The flatbed truck body is one of the most useful bodies on the planet. Whenever you need to take something from point A to point B, the flatbed is often the choice. The 12' Flatbed is the most popular size in light and medium duty flatbeds. John Turic points out the features that set the Scelzi flatbed apart. See more at http://www.HanselWorkTrucks.com


Ford Transit Connect XLT Walkaround

John gives us a walkaround on the Ford Transit Connect XLT. What a useful small van with great mileage, great access, and easy maneuverability. See more at http://www.HanselWorkTrucks.com


Ford Transit Van Tour From Low To Medium To High

John Turic of Hansel Ford gives us a tour of the different roof heights available on the new Ford Transit van that replaces the Econoline van. This video really shows the difference of getting in and out of these vans to help you make your best choice. See more at http://www.HanselWorkTrucks.com


Scelzi Combo Body On Ford F450 4x4 Chassis

John Turic gives us a short tour of a Scelzi Enterprises 12' Combo Body mounted on a Ford F450 4x4 chassis. This is such a great body for so many uses where a work platform on the rear can be of benefit. See more at http://HanselWorkTrucks.com


Knapheide Offers Bodies For Transit Cutaway & Cab Chassis

Knapheide has released a full line-up of bodies for the all-new, 2015 Ford Transit cutaway and cab chassis.

The Knapheide Manufacturing Company has developed a full line-up of bodies for the 2015 Ford Transit cutaway and cab chassis.  The selection includes America's most popular enclosed utility body (KUV™) and service body, along with Knapheide's Value-Master X™ platform body.

KUV™ models for the Ford Transit are packed with standard features including secure and easily accessible side compartments, designated conduit chutes for transporting longer materials, power locks on body compartment doors, an enclosed and oversized cargo area among many other features.  The abundant storage offers increased productivity and efficiency through better organization of parts, tools, and equipment.  A total of nine standard models are available which include several different body height and length combinations compatible with the Transit cutaway chassis.  The KUV™ is an ideal commercial vehicle for plumbing, electrical, and construction applications.

Products available for the Transit cab chassis include the Knapheide service body and Value-Master X™ platform body.  Much like the KUV™, the Knapheide service body provides secure and versatile storage enabling mobile technicians to find the parts, tools, and equipment they need when they need it.  Knapheide's Value-Master X™ platform body features a reinforced understructure and a variety of floor materials to choose from including pine or apitong wood, smooth steel, and tread plate. The Value-Master X™ has proven its' versatility in landscaping, construction, and agriculture environments.

All bodies for the Transit cutaway and cab chassis are constructed of rugged galvanneal steel and fully immersed in Knapheide's exclusive electrodeposition prime paint system translating into superior corrosion resistance and years of reliable service in the field.

The Knaheide Manufacturing company is proud to provide its' customer with commercial vehicle solutions for tomorrow's commercial vehicles, including the Ford Transit cutaway and cab chassis.\



New Transit Van 350 High-Roof Tour

John Turic of Hansel Ford gives us a quick tour of the new Transit Hi-roof van. The Transit comes in three heights, this one being the tallest, three lengths and two wheelbases. This is a high-roof long wheelbase unit. See more at http://www.HanselWorkTrucks.com


CURTMFG: SEMA 2014 New Products - Gooseneck Hitches

CURT offers up 30 new applications for our gooseneck line. That almost covers every truck on the road today! Look no further for durability, superior craftsmanship and dependability when it comes to heavy duty towing. Bring IT with CURT!


The Premium Stakeless Body - Rugby's Landscape Uni-Body

Rugby's "Landscape Uni-Body" is a 12 foot, fully welded, premium stakeless body with centered horizontal formed rib, offered with either the traditional 2-piece uni-punched barn door over a drop down tailgate or with a 2-piece full height, double rear swing out doors. STANDARD FEATURES &

  •     Fully welded stakeless body.
  •     Standard outside dimensions: 12'4" long outside (12' inside) 96" wide outside (86" inside)
  •     10 gauge, 48" tall stakeless sides with centered horizontal formed rib
  •     Curbside front has 54" wide door opening for easy access for most pallet sizes.
  •     Stakeless front panel 48" tall of 10 gauge steel, with centered horizontal v-bend.
  •     10-gauge 2 piece smooth steel floor, center seam welded underneath.
  •     9" formed channel long sills from 7-gauge material with interlaced 4" crossmembers spaced approximately 14" apart.
  •     Easy access to all door handles from ground level.
  •     Outset heavy-duty greaseable hinges allow doors to be opened completely and be pinned back with provided door holders.
  •     Rugby products’ lighting locations have been designed to assist the installer in meeting FMVSS / CMVSS 108 requirements.
  •     Two-piece uni-punched 34" rear barn doors over tailgate with over-center pull action latch mechanism.
  •     Fold down tailgate, 14" tall has double walled design, 12 gauge material inside, 14 gauge outside, fully boxed frame and two vertical braces.
  •     Tailgate has heavy-duty 1 ¼" top and 1" bottom hinge pins.
  •     Patented EZ-LATCH upper release mechanism to allow easy opening of tailgate.
12’ LANDSCAPE BODY                            Options:
  •     HR 550 Hoist In Lieu of HR 540    
  •     Full Cab Shield Assembly     
  •     Side Door Ladder     
  •     2-Piece Full Height Double Rear Doors


Happy Thanksgiving from Hansel Ford Commercial Fleet

Happy Thanksgiving from Hansel Ford Commercial Fleet

2015 Ford F-150 Raises Fuel Efficiency 29 Percent

Ford has increased the fuel efficiency of its 2015 F-150 by up to 29 percent with a lighter-weight aluminum body, pushing highway mpg for a gasoline-powered pickup to 26 mpg.

When equipped with the 2.7-liter V-6 EcoBoost, the rear-wheel-drive F-150 achieves 26 mpg highway, 19 mpg city, and 22 mpg combined, according to the U.S. Environmental Protection Agency. Ford has shed more than 700 pounds from the 2014 model.

The most fuel efficient F-150 exceeds the comparable 2015 Chevrolet Silverado with the 4.3-liter V-6, which has been rated at 24 mpg highway, 18 mpg city, and 20 mpg combined. The gasoline-powered 2015 Ram 1500 gets 25/17/20 mpg in comparable cycles, while the Ram 1500 EcoDiesel gets 28/20/23 mpg.

“We set out to create the future of tough with the new F-150,” said Raj Nair, Ford's group vice president for global product development. “We are delivering with the toughest, smartest and most capable F-150 ever — and now the highest EPA-estimated fuel economy ratings of any full-size gas-powered pickup in America.”

Seven other 2015 F-150 models have also received EPA ratings, including the rear-wheel 3.5-liter V-6 Ti-VCT (25/18/20); all-wheel 3.5-liter V-6 Ti-VCT (23/17/19); all-wheel 2.7-liter EcoBoost (23/18/20); rear-wheel 5.0-liter V-8 Ti-VCT (22/15/18); all-wheel 5.0-liter V-8 Ti-VCT (21/15/17); rear-wheel 3.5L EcoBoost (24/17/20); and all-wheel 3.5L EcoBoost (23/17/19).



Transit 250 Standard Height Cargo Van

The new Transit cargo van comes in many different configurations including 150, 250, and 350. It also comes in standard height like this one, a medium height and taller model. The cargo space in this van is huge and openly useful. John Turic of Hansel Ford's Commercial Truck department gives us just a few of the highlights. See more at http://www.HanselWorkTrucks.com


SEMA Video: Custom 2015 F-150 Is Ready to Drift

We knew this 2015 Ford F-150 was something special the moment we saw it, which is not a small feat given there were a half-dozen customized F-150s sitting all around it. Built by champion drifter Vaughn Gittin Jr., this truck had an impressive adjustable air-ride suspension and pearlescent lime-green rims. Take a look at this quick video we put together during the recent 2014 Specialty Equipment Market Association Show in Las Vegas.

www.pickuptrucks.com Cars.com image by Mark Williams


SEMA 2014: Everything You Need to Know

For the automotive industry, attendance at the annual Specialty Equipment Market Association Show in Las Vegas is a must. It's the greatest exhibition of aftermarket automotive products in the nation, and it's all under one roof (actually seven roofs at the Las Vegas Convention Center).

We spent three hectic days on the convention center floor and didn't manage to see everything before we had to leave. For your convenience, we've collected all of our stories and videos from the show and deliver here in one easy-to-find listing.

We've also put together an album with some of our favorites from the show, which include quite a few photos that you may have never seen before. We've posted that on our Facebook page. Enjoy.

Cars.com photos by Evan Sears



SEMA: Ford Floods the Show With F-150's

During the just-concluded Specialty Equipment Market Association Show in Las Vegas, Ford had more new built and customized pickup trucks on the floor than any other truckmaker. We've been told that Ford passed out 15 early production 2015 Ford F-150s to some big aftermarket players, as well as some up-and-coming builders and racers. The result was a blanket of hugely diverse half-ton pickups with some wild-and-crazy modifications and even a few cool ideas.

Among some of the more impressive F-150s on display was an extreme sports lifted and customized (both inside and out) Platinum SuperCrew by A.R.E. Accessories (they build truck camper shell manufacturer), Brian Deegan's Baja XTR, and Bushwacker's lifted booth truck. ARE's F-150 was set up with snowboards, a motocross bike, GoPro cameras and camcorders, helmets and even had a set of rollout bed drawers.

Ford had eight different 2015 F-150s in its booth (our favorite was built by Formula Drift champion Vaughn Gittin Jr.) with the remaining custom F-150s spread throughout the monstrous convention center. Also among our favorites in the Ford booth was a downsized electric rear-wheel-drive cart with all sorts of Raptor-looking front-grille and tailgate design cues. What will they think of next?

We'll have more images from the SEMA Show in the naer future on our Facebook page.

Cars.com images by Evan Sears and Mark Williams


Retractable Roll Top From Royal Truck Body

Fred from Royal Truck Body goes over their new power retractable roll top at an event in Woodbridge CA.  See more at http://www.royaltruckbody.com


Wow! Remember These Ford Econolines? Even A Pickup Model?

Here's a blast from the past with some shots of a 1961 Econoline pickup truck. Look at the steering wheel and interior with the engine between the seats, sitting all the way at the front, and so light weight, especially in the rear, that even with a small engine, spinning the rear wheels wasn't hard to do. And, check out that strange green color. Whew! We're so glad the new Transit is here!


2014 SEMA Show: 2015 Ford F-150 Concept

From the 2014 SEMA show, PickupTrucks.com editor Mark Williams checks out the 2015 Ford F-150 concept. See more at www.pickuptrucks.com


Roush CleanTech for Asplund F-650's

Vegetation Management Specialist Has Propane Autogas Trucks

Roush CleanTech is spreading the word that Asplundh, an international provider of vegetation management services to utilities and municipalities, is deploying propane autogas-fueled work trucks and is one of the first in its industry to do so. Charlotte, N.C.-area bucket truck with a 58-foot aerial lift is one of two Roush CleanTech propane autogas-fueled Ford F-650s operated by Asplundh. Asplundh operates a Roush propane-powered Ford F-650 bucket truck with a 58-foot aerial lift to prune trees in the Charlotte, N.C. area.

And an Asplundh affiliate operates a propane-powered chip dump truck in California, Roush says. “We were searching for a cost-effective alternative fuel that provides an adequate refueling infrastructure and also meets our environmental initiatives,”

Asplundh Tree Expert fleet services director John Talbot said in a Roush release. “Propane autogas was our answer.”



Transfer Flow 40 Gallon Refueling Assembly

Ben from Transfer Flow goes over their new 40 gallon refueling tank at the latest Nor Cal Ford Truck Club event in Woodridge CA.  See more at www.transferflow.com


2015 Ford Transit Wins Van Comparison

Our friends to the North that run the Canadian Truck King Challenge have just finished their first full-size euro-style commercial van test, and the Ford Transit, powered by the turbo-diesel 3.2-liter PowerStroke inline-five-cylinder engine, beat both the Mercedes-Benz Sprinter and Ram ProMaster in a tightly held contest. The test was conducted over two days with six experienced journalists driving more than 2,000 kilometers, including several maneuverability road tests, payload hauling and even making a few real-world deliveries. They also conducted a midsize category challenge, which included the Nissan NV200 and Ford Transit Connect. Unfortunately, the Chevrolet City Express and Ram ProMaster City were not available at the time of their test. The Nissan just squeaked past the Ford.

For more information about the 2015 Canadian Truck King Challenge Winner-Commercial Van division, click here.
Manufacturer images www.pickuptrucks.com


Vandemonium: You Won’t Believe How Five Aftermarket Shops Designed the First Ford Transit Customized Vans for SEMA

  •     Custom-built project vehicles from five coach builders will showcase different expressions of Ford Transit van flexibility and capability
  •     The custom Transits will be on display at the Specialty Equipment Market Association show in Las Vegas, Nov. 4-7
  •     A range of concepts will be represented, including Formula DRIFT, off-road adventure and high-end luxury versions
The first-ever all-new 2015 Ford Transit custom vans will debut at this year’s SEMA show in Las Vegas. Five Transit project vehicles were crafted to showcase the van’s toughness and flexibility for customers looking for a vehicle that can fit a variety of needs – from high-tech luxury limo to sport exhibitions to off-road adventure. “Ford Transit vans and passenger wagons are designed to be upfit-ready so customers have an easier time customizing the vehicle to work best for them,” said Yaroslav Hetman, brand manager for Ford Transit, Transit Connect and E-Series. “We are very excited about what our SEMA customizers have done with these vans. They preview the first of what is expected to be a renaissance in custom vans, led by the all-new Ford Transit.” Customized Transit vehicles on display at the SEMA show Nov. 4-7 include:
Vegas Off-Road Experience Transit Vegas Off-Road Experience in South Boulder City, Nevada, provides the ultimate adventure for those who have always wanted to drive an off-road desert race truck. The VORE group applied its expertise in preparing off-road trucks to the new Transit, creating a vehicle that provides luxury transportation with an off-road theme. This Transit, equipped with off-road wheels and tires, will be used for guest transportation at VORE events. “Transit offered us so much capacity to work with that we were able to take our plans further than we could with a typical van,” said Mike Self, Vegas Off-Road Experience chief marketing officer. “It will be a great vehicle for taking guests out on course in high-end comfort.” Off-road and premium features of the VORE Transit include:
  •     Custom LED interior lighting
  •     Five LED flat screens
  •      60-inch LED flat-screen partition
  •     Large-screen TV for external viewing
  •     Video gaming station
  •     Touch-screen tablet controls
  •     LED light bars
  •     HID headlamps
  •     Extended fender flares
  •     Off-road wheels and tires

Designed Travel Transit For long-distance road trips, Forest Lake, Minnesota-based Waldoch Crafts and 3dCarbon and Air Design of Newport Beach, California, customized a long-wheelbase, medium-roof Transit with a solid hickory wood floor and four reclining captain’s chairs with heating, cooling and massage functions, along with power headrests. “The larger platform of Transit gives us room for creativity,” said Ernie Bunnell, vice president of sales for 3dCarbon and Air Design. “Transit provided us with a lot of capability, so we were able to include more technical features than the average conversion.” Other features of the Designed Travel Transit include:
  •     Integrated front bumper with air dam and fog lamps
  •     Side skirts and lower rear skirt with integrated trailer hitch cover
  •     20-inch wheels and tires
  •     Rear seat with fold-down sofa
  •     Tablet control system
  •     4K ultra-high-definition 50-inch TV
  •     LED interior lighting
  •     Backup camera with 360-degree capability
Formula DRIFT Transit This Formula DRIFT Transit is more than a concept – it is a functional vehicle that will be used at series events in 2015. The Formula DRIFT series, based in Long Beach, California, has taken a medium-roof, short-wheelbase Transit and transformed it into the ultimate track support vehicle. With high-horsepower vehicles sliding around at more than 100 mph in Formula DRIFT events, accidents do occur, and this custom Transit will be one of the first responders to help with fire and safety equipment at the accident site. Complete with a custom interior workspace with TV, LED lighting, a custom entertainment system from Clarion and a matching Kawasaki Mule support vehicle, this Transit will be a standout at the track. ”Track vehicles fulfill a lot of needs, and Transit is able to do it all,” said John Pangilinan, public relations director for Formula DRIFT. “The extra roof height Transit offers really adds a lot of usable space for all of our equipment, including the Kawasaki Mule.” Formula DRIFT Transit highlights include:
  •     Matching Kawasaki Mule track support vehicle that will be housed inside Transit between events
  •     Storage bins for fire extinguishers, tools and cleanup equipment
  •     Workspace
  •     Fire suit and helmet racks
  •     Door-mounted flat panel monitor
  •     Performance air intake kit
  •     Performance exhaust system
  •     Performance suspension
Business Class Transit This sleek, all-black Transit was created by Detroit Custom Coach of Oak Park, Michigan, and offers amenities for VIP travel, whether for business or a night out on the town. This long-wheelbase, high-roof Transit features seating for as many as eight people and a wide array of premium amenities, including cocktail stations. “We are excited to show what the Ford brand can do when it comes to the VIP transportation industry,” said Detroit Custom Coach owner Chris Ramos. “We feel strongly that the new Ford Transit will give other vehicles in its class a run for their money.” Premium and convenience features of the Business Class Transit include:
  •     Actuated passenger entrance step
  •     Wood-grain flooringLaptop station
  •     Cocktail station with glass holders
  •     Reclining, heated and massaging seats
  •     Color-changing LED lighting
  •     Flat-screen TVs
  •     Integrated iPad controls
  •     Wi-Fi
  •     Motorized privacy shades

Galpin Auto Sports Transit Skyliner Transit Skyliner, created jointly by Ford and Galpin Auto Sports of Van Nuys, California, embodies the spirit of premium motor coaches and builds on the heritage of custom vans. The custom vehicle shows how Ford Transit can be transformed to fit the needs of limousines and high-end transportation services, as well as commercial fleets, shuttle providers and small-business owners. Transit Skyliner features custom-designed “throne” seats that are controlled by a smartphone or tablet. “We are sincerely excited to work with Ford in creating the future of travel,” said Beau Boeckmann, president of Galpin Auto Sports. “Tapping our history of creating the conversion van segment in the 1960s and ’70s, as well as our recent high-tech work, together with Ford we have brought the modern ultra-premium van to life.” Premium features of the Galpin Auto Sports Transit Skyliner include:
  •     52-inch retractable movie screen
  •     Focal Utopia 7.2 surround sound with custom-made speakers
  •     Satellite TVKaleidescape media server
  •     Integrated bar
  •     Matching luggage
About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 189,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.


Rugby Scissor Hoists

Rugby's line of durable Scissor Hoists range in capacities from 2.6 to 35.7 ton and fit bodies from 7 to 22 feet long. The HR series hoists come standard with a sub-frame that accomodates all popular domestic chassis, are black powder-coated to provide you with a durable and rust-resistant finish and have an unmatched 3-year warranty!
  •     Range in capacities from 2.6 to 35.7 ton
  •     Fit bodies from 7 to 22 feet long
  •     Black powder-coated to provide you with a durable and rust-resistant finish


Transfer Flow 40 Gallon Refueling Assembly

Ben from Transfer Flow goes over their new 40 gallon refueling tank at
the latest Nor Cal Ford Truck Club event in Woodridge CA.  


Exploring the Texas King Ranch in a Ford King Ranch

Ford developed its first special-edition King Ranch pickup for the 2001 model year, and today, more than a decade later, its offspring include three luxury versions: an F-150 pickup, an F-Series Super Duty truck, and an Expedition SUV.

The King Ranch brand has been appealing to Ford buyers, and its heritage is similar to the actual family-run King Ranch, which is located in Kingsville, Texas, and which is known as the birthplace of the American ranching industry. The ranch is one of the oldest family corporations in the U.S., and is nearly the size of Rhode Island, a massive 825,000 acres of land that sprawls across six Texas counties. It comprises nearly 1,300 square miles in south Texas, several turf grass farms there, and has significant agriculture holdings in Florida.

The History

The Ranch dates to the middle of the 19th century, when Captain King was captivated by a region known as the Wild Horse Desert. King and his wife Henrietta developed the Ranch, regarded by many as the birthplace of some of the finest quarter horses in America.

Because Ford's design team used the King Ranch to "reinvigorate" and authenticate the update to the 2015 Ford F-Series Super Duty King Ranch edition, we drove the 2015 Ford F-350 King Ranch with the PowerStroke diesel engine to take a look at how the Ranch uses a fleet of more than 250 Ford pickups every day.

What drew Ford designers to the ranch for inspiration? "What really stood out is how prominent the 'Running W' is, and how it defines and unifies the ranch," said Barb Whalen, Ford color and material design manager. "Similarly, we wanted that brand to define the new Super Duty King Ranch." The Running W is actually the brand burned into cattle on the ranch.

On the new Super Duty King Ranch, that Running W is the focal point for the interior. It has been cut and stitched to make the seat backs and center console appear branded. What's new is a lighter, richer shade of Mesa leather that trims the seats, center console lid, armrests and steering wheel. The exterior has darker Caribou paint for the wheel lip moldings, bumpers and lower body, while the bed rail caps, bumper caps and running boards are trimmed in black, with Running W wheel caps.
Texas is a focal point for Ford, because more pickups are sold in Texas than any other state; in fact, it's the top truck market in the world. Not surprisingly, Texas is the top-selling market for Ford's F-Series trucks and its Expedition SUV, and the King Ranch is one of the top trims on the F-150, Super Duty trucks and the Expedition. Ford frequently conducts market research in Texas that helps shape future products.

The Ranch

Arriving at the ranch for our two-day visit, we learned that all the trucks and buses used by the Ranch are Ford King Ranch vehicles. "We depend very heavily on the durability and reliability of Ford vehicles," explained Dave DeLaney, the current VP and GM of the South Texas ranches. "This is very rugged country and we need trucks that can last."

King Ranch Chairman Jamey Clement agreed. "To us, there are so many similarities with Ford. We have the same value: taking care of people," explained the King family descendant. "What it's about is relationships and the more we understand each other, the more we get in a truck and it feels like 'us.' It's a way of life, and people want to be part of the winning team and want to experience it," he said. "What is the King Ranch 'family brand'? It's all interrelated; if you listen to our people talk, they say 'my truck, my cattle.'"

Finding the right partner is difficult, said Doug Scott, Ford Truck Group Marketing Manager. "We have a very select group of partners and the King Ranch is one of the few," Scott said. "It has to work right for us … with the idea of retailing and how it works for Ford dealers on the show room floor. One of the key tenets for us is brand authenticity and picking the right partners."

The Ride

How did the second-generation turbo-diesel 6.7-liter Powerstroke V8 Super Duty F-350 drive? We clocked from 14 to nearly 18 mpg on our highway drives, but we faced strong headwinds as we motored from Austin to the ranch, which borders the Gulf Coast. As we returned, we encountered heavy downpours, both of which took a nip out of the truck's fuel economy. Our luxury-laden Crew Cab model is a true boulevard-cruiser, with Clydesdale-like horsepower (440) and torque (860 pound-feet) and a host of electronic features like Bluetooth, navigation and the newly included MyFord Touch and Sync systems.

What did we like best? The quietness of the interior, which has a plentiful array of nooks and cubbies for stowage, and the pickup's ergonomics. My driving partner and I are both height-challenged drivers and used the running boards to aid with getting in and out, we liked the adjustable pedals and height-adjustable seatbelts, as well as the overall ergonomics that provided good visibility and comfort in the leather-appointed Captain's Chairs. We came to the conclusion, after our time behind the wheel, that Captain King would have approved.

For more information about the 2015 Super Duty F-350 King Ranch Crew Cab, you can read about our first experience with the truck earlier this year.

(Editor's note: Official Texas State Photographer, Wyman Meinzer, captured the spirit of Ford's long-standing partnership with the King Ranch in a series of photos of trucks at the Ranch. Those images can be found at: www.wymanmeinzer.com.)

www. pickuptrucks.com


SpaceKap WILD Water Test

Watch the SpaceKap WILD undergo the Ultimate Water Test and pass with flying colours. Not a single drop got in!!!!


F-150 BoxLink

BoxLink™ cargo management system includes lockable, die-cast aluminum tie-down cleats, and provides a unique interface to the box for improved flexibility and organization, as well as additional locations for tie-downs. Available segment-first cargo ramps can be stowed on the sides of the pickup box via the BoxLink system and mounted quickly on the tailgate to enable easy loading of ATVs, motorcycles or mowers


2015 F-350 Crew Cab DRW 4x4, Contractor Body

 2015 F-350 Crew Cab DRW 4x4, Contractor Body

(Stock #F343594)

This F350 features a Scelzi Contractors Body with 15" Fold Downs w/Stainless Steel Stakes and Aluminum Slats, Forklift Loadable Rack, Tool Box 72" x 18" x 18" Top Mount Open Top - One per Side and Under Bed Box  36" x 18" x 18",          

2015 F-350 Crew Cab DRW 4x4:

Interior Color     STEEL CLOTH    
Exterior Color Description     BLACK    
Engine Cylinder Count     8    
Wheelbase     176.00    
Stock Type     NEW    
Make     Ford    
Model     F-350    
Cab Type     Crew    
Drive Train     4WD    
Rear Wheels     Dual    
Fuel Type     Diesel    
CA     60    
Contact Hansel Ford for more info.

Body Details:
Body Length     10 ft.    
Cab-to-Axle     60"    
Top-Opening Compartments?     Yes    
Rear Wheels     Dual    
Inside Body Length     120"    
Floor Type     Aluminum    
Sides     15" Fold Downs w/Stainless Steel Stakes and Aluminum Slats    
Body Width     8 ft.    
Receiver Hitch     Class 4    
Tool Box     72" x 18" x 18" Top Mount Open Top - One per Side    
Trailer Connector     7 Prong Flat RV Plug # 12707    
Under Bed Box     36" x 18" x 18" - One per Side    

HANSEL Ford Commercial Truck Department
3075 Corby Avenue
Santa Rosa, CA 95407



Rack-it Aluminum Truck Rack Features Lighter Weight Construction

Gary Kank, Sales Manager of Rack-it Truck Racks gives an impromptu presentation of the Rack-it Aluminum Truck Rack to Terry Minion of Commercial Truck Success.

Aluminum racks are gaining in popularity to save weight and increase payloads and also for their corrosion resistance. The Aluminum version is the same design as the famous Rack-it Steel Truck Racks.

Contact Rack-it at 800-445-7666 and visit their website at www.rackitinc.com


Tricked-Out All-New F-150 Pickups Seek 'Hottest Truck' Award at SEMA Show

  •     Ford F-Series trucks – specifically, the all-new 2015 F-150 – will vie for a fifth consecutive “Hottest Truck” award this November at the Specialty Equipment Market Association Show
  •     Ford collaborated with SEMA builders to help produce the radical F-150 trucks that will be displayed at the annual Las Vegas tradeshow
  •     Shedding up to 700 pounds from the 2014 model, the 2015 F-150 is the smartest, toughest, most capable F-150 ever
DEARBORN, Mich., Oct. 17, 2014 – From off-road prowess to street performance, custom versions of the all-new 2015 Ford F-150 – the smartest, toughest, most capable F-150 ever – will vie this November for the “Hottest Truck” award at the Specialty Equipment Market Association tradeshow in Las Vegas.

The SEMA award, won by Ford F-Series trucks for four years running, recognizes the most popular vehicles the organization’s members feature in their displays at the weeklong event.

Custom versions of the all-new F-150 will be displayed on the SEMA floor. They include:

The Deegan 38 project built a personal connection between Ford Racing’s Brian Deegan and the all-new F-150 with the 3.5-liter, twin-turbo EcoBoost® engine. Industry leaders including Addictive Desert Designs, Mickey Thompson Performance Tires & Wheels, FOX Racing Shox, KC Hilites, Mastercraft Safety, Rockford Fosgate, Full-Race Motorsports, Leading Edge Tuning, ProEFI and SCT Performance joined forces to provide extreme motorsport enthusiasts with the ultimate example of the world’s most capable truck.

 “This F-150 should inspire the vast off-road, extreme-lifestyle-loving fan base to push the possibilities of the kick-ass new 2015 F-150 and the awesome 3.5-liter EcoBoost engine,” said
Boasting 12 inches of King shock-controlled travel via a Kibbetech custom suspension, this 2015 F-150 purpose-built by Formula DRIFT superstar Vaughn Gittin Jr. is designed to take full advantage of the weight savings and serious torque offered by the all-new F-150. With its unique, aggressive looks and Air Lift Performance air ride, this street truck aims to turn heads and elicit huge smiles, while providing massive amounts of fun and adrenaline for up to five passengers who strap into its Recaro seats.

 “I love trucks, and to build one that has daily on- and off-road capabilities, as well as drifting and jumping capabilities is something I have always wanted to do,” said Gittin. “I am really pumped to get crazy in this F-150 at SEMA this year.

” About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.


All-New Ford F-150 BoxLink, LED Box Lights and Remote Tailgate Release Revolutionize Truck Bed Cargo Management

  •     Debuting in the all-new 2015 Ford F-150, class-exclusive BoxLink™ cargo management system includes lockable, die-cast zinc tie-down cleats, and provides a unique interface to the pickup bed for improved flexibility and organization, as well as additional locations for tie-downs
  •     All-new F-150 offers first LED box lights on a Ford truck, plus the availability of two segment-first features – power locking remote tailgate release and cargo ramps
  •     Ramps can be stowed on the sides of the pickup box via the BoxLink system and mounted quickly on the tailgate to enable easy loading of ATVs, motorcycles and mowers
From the days of horse-drawn carts, humans have used square-shaped boxes to move cargo.

Now, Ford is revolutionizing the management and stowage of cargo inside the pickup truck box with its patented BoxLink™ system debuting on the all-new Ford F-150. Along with LED box lights, a power locking and remote tailgate release, and segment-first cargo ramps, the 2015 F-150 is better equipped to help manage loads more efficiently.

BoxLink includes four lockable, die-cast zinc tie-down cleats, and provides a unique interface to the box for improved flexibility and organization, as well as additional locations for tie-downs.

“Rooted in the shape of the horse-drawn cart, the pickup truck box has been a standard, relatively unchanged fixture for nearly a century,” said Alana Strager, Ford program management analyst and co-inventor of the BoxLink system. “The industry’s acceptance of this shape meant the innovations we developed couldn’t alter the box, but rather needed to enhance and evolve its flexibility and modularity to create infinitely customizable solutions for hauling cargo.”

Perfecting the box

The BoxLink cargo management system allows for the customization of the pickup truck bed. A customer can attach to the BoxLink cleats in four locations, or hook directly to the BoxLink Interface plate with a bungee cord, S-hook or E-track fitting.

“Customers told us not to touch the box,” said Adrian Aguirre, Ford engineer and co-inventor of BoxLink. “They want to tailor it to their unique needs, and this system allows for easy adaptation to a variety of applications.”

BoxLink adds four additional tie-down locations in the box to complement the four fixed tie-down hooks carried over from the previous model, for a total of eight. Additionally, BoxLink is located on a reinforced area of the box at mid-level – accommodating the majority of cargo loads. Reinforcement of the cleats allows them to accommodate a horizontal (cross-box) load of 275 pounds and a diagonal load of 600 pounds.

Available segment-first cargo ramps can be stowed on the sides of the pickup box via the BoxLink system and mounted quickly on the tailgate to enable easy loading of ATVs, motorcycles and mowers. The length of telescoping ramps can be extended or shortened to accommodate multiple loading positions.

An altogether better box

The all-new F-150’s cargo box features many other significant upgrades to make it more versatile and driver-friendly.

LED cargo box interior lighting allows for excellent visibility in the truck bed at night or when a bed cover or cap is used. A bed-mounted button, as well as one inside the cab, turns the lights on or off. Lariat Mid or Luxury, King Ranch and Platinum models feature a remote tailgate release that includes an LED spotlight integrated into the release handle that illuminates the trailer hitch – a much appreciated convenience when hooking up after dark.

An available power locking and remote tailgate can be released with the push of a button on the key fob to help customers when their hands are full – a first for a pickup. The tailgate is damped and drops down, hands-free, to a flat position when opened.

2015 F-150 XLT models and higher benefit from a power locking tailgate for improved security. The feature is available for XL series trucks as well.

Ford’s pioneering tailgate step has been redesigned to be fully integrated into the tailgate and virtually invisible when not in use – restoring the open tailgate as a flat work surface. Using the step is simple: Customers drop the tailgate into the down position, grab the bottom step, pull it straight out from the tailgate and drop it down into the step position – all in one easy motion. The grab handle is now housed inside the tailgate, keeping the inner surface of the tailgate uniformly flat.

BoxLink designed for endless customization

Ford is allowing aftermarket manufacturers to leverage its BoxLink system to develop even more customized solutions for the pickup truck bed.

“This is an open system,” explained Strager. “We have facilitated the aftermarket in a way that has never been done before by an automaker. The possibilities are endless.”
About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.


Sharp Red F350 Crew Cab 2WD SRW with Scelzi Service Body

Here's a nice Red F350 Crew Cab 2WD with Single Rear Wheels. The work end of the truck sports a Scelzi Service body with a Forklift Loadable  Rack and Heavy Duty Bumper with corner mounted Vice Bracket.

This truck is gas fueled and has a steel cloth interior.

Call Darron Kendall at Hansel Ford for more details - 877-398-1875


Transit 250 Med Height Cargo Van with EcoBoost

John Turic of Hansel Ford Commercial/Fleet Department shows off a new Transit 250 medium height cargo van with the optional EcoBoost V6 engine. Check out the massive cargo space with a relatively small footprint. It is also extremely comfortable to drive and has excellent visibility and driveablility. See more at http://www.HanselWorkTrucks.com


10' Scelzi Combo Body on New F350 Super Cab XLT Dually

John Turic of Hansel Ford in Santa Rosa CA shows off a recent arrival. This unit is a new HD Ford F350 Dual Rear Wheel Super Cab Chassis with Alcoa Wheels, Running Boards, XLT uplevel trim and all the power features. Why not ride in style and comfort?

This great truck is matched to a Scelzi Enterprises 10' Combo Body with a 3' rear work platform standard. This body also has 4 deep HD drawers in the curbside front compartment, Master Lock System, HD Forklift-loadable Rack with Rack-Straps, Fold-down Gates in the rear and HD Receiver and Trailer Plug. Get work done easily on the job site with this great Combo Body.


12' Scelzi Stakebed Leads A Dually Life As A Dump Body

John Turic of Hansel Ford in Santa Rosa CA shows off a new Ford F350 dual rear wheel chassis with PowerStroke Diesel engine, and sports a 12' Flatbed with Gates, Underbed Boxes, Class IV Receiver and Trailer Plug, Apitong Wood Floor. It is also a dump body with a Rugby Hoist and Subframe. This is a great truck to get all kinds of work done and save time and money.


Consumer Test Drives of All-New Ford F-150 About to Begin in 38 Markets Across the United States

  •     Soon, consumers can test drive the all-new 2015 Ford F-150 ahead of the truck’s availability in dealer showrooms
  •     Tour visits 38 markets across the United States, Oct. 13 through Dec. 21
  •     Consumers can register and schedule their test drive at F150drive.com
Consumers wanting to drive the future of trucks can get behind the wheel of the 2015 Ford F-150 – the toughest, smartest, most capable F-150 ever – in 38 markets across the United States beginning Oct. 13.
The tour will make stops in 38 major markets and run through Dec. 21. Truck customers can drive the all-new model on a short route with product experts along for the ride to explain the new innovations and answer questions.

Consumers can register and schedule their test drive at F150drive.com. Walk-up participation is encouraged.

“The new F-150 is a game changer,” said Doug Scott, Ford Truck group marketing manager. “Truck customers are going to learn about and experience the F-150’s new features and improved performance from the best place possible – the driver’s seat.”

Tour vehicles will feature the all-new 2.7-liter EcoBoost® V6 that produces 325 horsepower and 375 lb.-ft. of torque and includes Auto Start-Stop designed to enhance fuel economy in stop-and-go driving. The 3.5-liter EcoBoost that produces 365 horsepower and 420 lb.-ft. of torque will be available to test drive as well.

Participants registered online or in attendance at the event can enter for a chance to win an all-new 2015 Ford F-150.*

The tour also will feature interactive displays to help consumers gain a better understanding of the technical aspects of the all-new F-150, including its high-strength steel frame construction and high-strength, military-grade, aluminum-alloy body panels.
2015 Ford F-150

Drive events will take place in the parking lots of large retailers and office parks. Details can be found on F150drive.com.

“This is the most anticipated truck in Ford history,” said Scott. “Consumers will see for themselves how Ford reinvented the pickup, and experience how the all-new F-150 is a more capable and efficient tool that can make their daily lives easier and more productive.”

Consumers can visit F150drive.com to find the tour stop nearest them. Here is a list of tour stops by route:

Week  of  West West  Central  East Central  East
Oct 20 Seattle Minneapolis          Buffalo, NY      Boston
Oct. 20 Portland, Ore. Chicago Cleveland New York
Oct. 27 Sacramento, Calif. St. Louis Pittsburgh Philadelphia
Nov. 3 San Francisco Kansas City, Kan. Columbus, Ohio Washington, D.C.
Nov. 10 Salt Lake City Tulsa, Okla. Nashville, Tenn. Raleigh, N.C.
Nov. 17 Denver Oklahoma City, Okla. Little Rock, Ark. Atlanta
Dec. 1 Phoenix Dallas Baton Rouge, La. Orlando, Fla.
Dec. 8 Riverside, Calif. Austin, Texas New Orleans Tampa, Fla.
Dec. 15 Los Angeles San Antonio Houston Miami

*No purchase necessary. Open to licensed drivers 18 and over. Ends Dec. 31, 2014. Complete rules available at F150drive.com.


Super Ranch or Short Delivery Truck Is Easy To Handle

This is a new Ford F350 single rear wheel cab chassis that, according to John Turic of Hansel Ford in Santa Rosa CA makes a great ranch truck or local delivery truck. It is about the size of a pickup truck yet carries so much more and can be loaded with a forklift when needed.

This unit has a Scelzi Enterprises 9' Flatbed with Aluminum Floor, Fold-down gates, underbody boxes and hitch. Not only will this truck carry considerable weight, it is easy to get around in and as easy to drive as a pickup.

See more at http://www.HanselWorkTrucks.com


Fully Loaded Single Rear Wheel F350 XLT with Scelzi 9' Service Body

This is a new Ford F350 Single Rear Wheel Crew Cab that is a fully-loaded XLT trim unit including running boards and aluminum wheels. The service body is a Scelzi Enterprises 9' standard height open top service body with master lock system (which by the way, locks the top lid in addition to the side doors), HD forklift loadable rack, two sets of RackStraps, vise mount and more. There's just nothing quite like a primary color and chrome plating. . .


Red Scelzi 9' Service Body On Ford F350 Gets Attention

What a great truck! John Turic of Hansel Ford in Santa Rosa CA shows off a new Ford F350 Regular Cab Chassis with the XL package but with a few nice additions such as the nice aluminum wheels. Mounted on the chassis is a Scelzi Enterprises 9' single rear wheel Service Body with HD Forklift-loadable Rack, Master Lock System, Class IV Receiver, Vise Mount. There's nothing quite like a red truck!


Black Beauty Crew Cab with 10' Contractor Body

Ford in Santa Rosa CA shows off "black beauty," which is a new F350 4x4 Crew Cab Chassis with Alcoa Wheels, Running Boards, Fully loaded XLT trim package, and more. It is matched in black paint to a 10' Scelzi Enterprises Contractor Body with Upper Open Top Lid Tool Boxes, Underbed Boxes, Fold-down gates, Aluminum Flooring, HD Forklift-loadable Rack, Class IV Receiver and Trailer Plug. It really is a beauty!

See more at http://www.HanselWorkTrucks.com


Versalift VO-270-E 70' Aerial Lift

Here's a special chipper body with an articulated over-center 70' aerial lift for those special jobs that require up to a 46.5' reach and able to do the job at the location of choice. It was built by Versalift of Waco, Texas for CM Joslin Co of Conroe, Texas through Ed Miller at Chastang Ford in Houston, Texas. This is the third addition of this specialized unit to their fleet and another is being built to make it four. The truck is a 2015 F750 Ford Medium Duty Chassis.

To see more about this specific type of truck, see the Versalift V0-270-E.


2015 Ford F-450 vs Ram 3500 Cummins HD Diesel Extreme Towing Review

What's the baddest towing truck in the land? Is it the 2015 Ford F-450 or the Ram 3500 with the Cummins diesel? In this video we hitch up almost 30,000 pounds to both trucks and run them up a crazy steep seven percent highway grade to find out which pickup truck is the towing kind of the land.

 ( http://www.TFLtruck.com ) ( http://www:TFLcar.com )


All-New Ford F-150 Offers Added Protection Against Fading, Damage and Glare from the Sun

  •     Ford specially developed parts and extensively tested the 2015 Ford F-150 to ensure the truck resists fading and damage from harsh sunlight
  •     F-150 interior designed with brims and brows to minimize glare and shield gauges in the instrument panel while adding lighting for easier viewing of recessed areas
  •     Advanced computer modeling and testing in Ford labs helped ensure sunlight reflecting off interior surfaces of the vehicle will not wash out gauge and screen displays
When the all-new 2015 Ford F-150 has its day in the sun, it will be better prepared than ever for damaging rays both inside and out.

Much of the glare and fade testing was performed in the company’s Central Lab – where Ford engineers focus on making individual parts stronger and more durable. A device known as a Thermatron simulates damaging UV sunrays, and can be used over long periods of time on prototype parts to help identify the best design for production.

Antiglare testing took place in the Visual Performance Evaluation Lab, also known as the Ford lighting lab. The facility can replicate almost any sunlight conditions from dawn to dusk, as well as changes to natural light caused by weather conditions.

“Built Ford Tough means more than surviving dirt, rocks and mud, or towing heavy trailers,” said Cindy McComb, materials engineer in the Central Lab. “We like to think our work on this truck have given it the kind of sun protection Built Ford Tough trucks require to look as good after five years of exposure to sun, wind and rain as they do when they leave the showroom floor.

” Even the F-150 badge is tough-tested for exposure. Both the iconic Blue Oval and F-150 badges endured 3,000 hours of sun-like conditions – the equivalent of five years. The three-piece badge was exposed to temperatures as cold as 40 degrees below Celsius followed by blasts of 100-degree Celsius steam to help ensure chrome plating adheres so individual pieces of the badge won’t warp or crack.

In Ford Central Lab facilities in Florida – also home to NASA test facilities – engineers place individual exterior and interior parts on outside racks for six months at a time to look for fading and other signs of degradation. The parts are examined under a special xenon light to reveal damage invisible to the human eye. Parts are approved for production only when they meet rigorous fade-resistance standards.

Direct sunlight does more than fade vehicle parts over time – it can also make it hard to see information displayed on gauges and screens used for navigation and entertainment systems. Ford engineers used advanced computer-aided design software to identify the least reflective materials to use, and incorporated shaded gauges on the instrument panel of the all-new truck designed to minimize glare.

In some cases, gauges and instruments shaded from glare are enhanced with supplemental lighting throughout the Ford F-150 interior to make them readable in their recessed positions.

Indirect glare from general daylight brightness can wash out navigation and entertainment screen displays, too. Engineers tested various colors for the new F-150, ultimately choosing those that are easy to see under bright conditions.

 “By reducing indirect glare, the driver should practically never see a sun spot in the center screen or instrument cluster,” said Cary Diehl, Ford human factors engineer. “In addition to testing gauges and screens under these conditions, we looked at the amount of light given off by LEDs in window and steering wheel control switches to ensure they would not be distracting to the driver when lit.

” During antiglare evaluations in the Ford lighting lab, which boasts 6,000 watts of light and a planetarium-like dome, Ford tested prototype F-150s under a variety of simulated lighting conditions.

Because many F-150 customers use their trucks for work at job sites, they don’t have the time or the patience to deal with hard-to-read gauges or controls inside the truck.

 “Our work in the lighting lab ensures that despite almost any weather outside, customers will find it easy to read controls inside the truck today and years down the road,” said Mahendra Dassanayake, Ford lighting technical specialist.

About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.