Warren with Harbor Truck Body shows off all latest features of the next generation TradeMaster Service Body. See more at http://www.harbortruck.com
Good IIHS headlight ratings linked to lower crash rates
The headlight ratings program developed by the Insurance Institute for Highway Safety is reducing dangerous nighttime crashes in the real world, a recent study shows.
Nighttime crash rates per mile are nearly 20 percent lower for vehicles with headlights that earn a good rating in the IIHS evaluation, compared with those with poor-rated headlights, the study found. For vehicles with acceptable or marginal headlights, crash rates are 15 percent and 10 percent lower than for those with poor ratings.
Warren Mason with Harbor Truck Body shows off a custom Workmaster with all types of LED lighting and space galore. This was made custom per the customers request and specifications. See more at http://www.harbortruck.com
Beginning as a Cardboard Prototype, the 2022 F-150 Lightning Pickup’s Mega Power Frunk Now Boasts the Largest Front Trunk in the Truck Industry
• Ford user experience team uncovered important customer wants with cardboard prototype made in a few hours with scissors, a razor blade and a hot glue gun
• Mega Power Frunk design and engineering teams faced lofty challenges, including an asymmetrical frunk, drainable floor and waterfall hood design to meet customer expectations
DEARBORN, Mich.– A cardboard box found a new lease on life after being recruited by Ford to help develop a new feature known as the Mega Power Frunk. The all-electric 2022 F-150 Lightning pickup’s new front trunk or, as it’s known in industry speak “frunk” is the largest in the truck industry – with 400 liters (14.1 cubic feet) of cargo space and maximum payload capacity of 400 pound
“The F-150 Lightning pickup’s Mega Power Frunk is one of those features that reshape what vehicles can provide for customers. It’s sheer size, ample power supply, drainable floor and open and close system that opens with the touch of a button make it frunking awesome!” said Linda Zhang, F-150 Lightning Chief Program Engineer.
What many don’t know is this spacious and dynamic space began life as a simple cardboard box with a cutout front door and a liftable hood.
Understanding the Customer’s Needs
It began back in February 2018 with Team Edison – Ford’s dedicated battery electric vehicles incubator that incorporates close collaboration between different teams to find solutions to customer needs. A small group of young user experience designers set out to California, where they sat down with actual Ford truck and fleet customers to talk about how they might use such a feature. The prototype, made of cardboard for simplicity and cost and built in about a day using scissors and hot glue, was brought to every meeting to help customers visualize the opportunity.
In the studio, Greg Ardisana, design strategy director, passenger vehicles, and other Team Edison research members worked as consultants alongside engineering and design whenever they had customer use questions, which led to a close-knit collaboration between groups.
Once the frunk is open, customers can fill it with ice and drinks to “frunkgate” it, since it’s water-resistant, cleanable and has a drainable floor.
Steve McInally, frunk feature supervisor, said the team explored every detail as an opportunity. “We put the customer first in every decision we made and were able to deliver on a Mega Power Frunk,” he said. “And it’s going to blow people’s minds.” The 2022 F-150 Lightning pickup will be available starting Spring 2022.
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1 - Cargo and load capacity limited by weight and distribution.
2 - FordPass App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 184,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.
“We have Super Duty customers who saw the Tremor winch calling to say they want that same choice,” said Ron Meredith, Ford truck vehicle personalization planning manager. “So we’ve expanded its availability to every new Super Duty pickup and made sure it meets the needs of all of our hardworking Super Duty customers.”
Available as a factory-orderable option or dealer-installed accessory, the winch can be added to optional 7.3-liter gas V8 or 6.7-liter Power Stroke® V8 diesel-powered 2020 or newer 4x4-equipped F-250 and F-350* Super Duty pickups with available dual batteries and dual 397-amp alternators.
Developed with crash safety and capability top of mind, the fully integrated winch is mounted behind the steel bumper and features optimized airflow and clearance regardless of engine choice. The winch features high-tensile strength, abrasion-resistant synthetic cable is ideal for helping stranded motorists or as an indispensable tool on the job site. The winch includes the only wireless remote control in its class**, along with a wired remote control.
The Ford Performance Parts winch by Warn will be available to order beginning April 8 as a $3,000 factory option, or it can be added after purchase at a local Ford dealership for $3,000 MSRP plus labor.
The Ford F-Series Super Duty is proudly assembled at Kentucky Truck Plant in Louisville, Kentucky, and Ohio Assembly Plant in Avon Lake, Ohio.
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*Not available with F-350 DRW equipped with 4.10 rear gearing
**Class is full-size pickups over 8,500 pounds GVWR
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.