Introducing Ford Power-Up | Innovation | Ford

Ford Power-Up over-the-air software updates are here to deliver in-vehicle experiences and routinely make Ford vehicles even better over time. Right now, more than 100,000 customers have already started receiving them. New features — like Amazon Alexa* Built-in, Ford Sketch and BlueCruise* hands-free highway driving — are rolling out this year. * Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. ** Available driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. BlueCruise is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner’s Manual for detail and limitations. The BlueCruise Prep Kit contains the hardware required for this feature. Software for the feature will be available for purchase at a later date. BlueCruise functionality expected third quarter of 2021. Separate payment for feature software required to activate full functionality at that time.